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Regions Bank
The Challenge:
The Strategy:
Brand extension is a marketing strategy that involves a company using its well-established brand name or image to introduce a new product or product categories to its customer base.
The Execution:
Regions Bank's Making Life Better Institute℠, a program that reflects the bank’s mission statement and brings together a wide range of community engagement efforts. Brand extension is a marketing strategy that involves a company using its well-established brand name or image to introduce a new product or product categories to its customer base.
Category
BusinessAbout This Project
Regions Bank’s Making Life Better Institute℠is a program that reflects the bank’s mission statement and brings together a wide range of community engagement efforts.