Regions Bank
7578
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Title Image

Regions Bank

The Challenge:

Logo brand extension

The Strategy:

Brand extension is a marketing strategy that involves a company using its well-established brand name or image to introduce a new product or product categories to its customer base.

The Execution:

Regions Bank's Making Life Better Institute℠, a program that reflects the bank’s mission statement and brings together a wide range of community engagement efforts. Brand extension is a marketing strategy that involves a company using its well-established brand name or image to introduce a new product or product categories to its customer base.

Category

Business

About This Project

Regions Bank’s Making Life Better Institute℠is a program that reflects the bank’s mission statement and brings together a wide range of community engagement efforts.